TREND + CONCEPT + SHELF

With over 20 years in consumer packaged goods, I guide design and art direction across brand partnerships and private label programs, translating strategy into cohesive visual systems.

Combining product development expertise with cross-functional leadership, I work closely with merchandising, sourcing, and production teams to align strategy, streamline development, and ensure strong commercial outcomes.

Each initiative is guided with a focus on clarity, efficiency, and delivering products that perform in the market.

Selected Retailers & Brand Collaborations:

Publix , Ahold Delhaize US (Food Lion), Big Lots, Target, Ron Jon Surf Shop, Surfstyle, Walmart, United Parks & Resorts (Sea World, Sesame Street, Busch Gardens), Disney, Joester Loria Group.